Strengthening Local Economies Through Independent Retail.
Heart on Main Street is committed to providing independent retailers with the tools they need to succeed. Through grants, educational resources, and strategic connections, we empower businesses to thrive and help revitalize Main Streets across the country.
Our Story
Founded in 2022, Heart on Main Street empowers independent retailers with knowledge, resources, and connections to adapt and thrive in today’s economy, fostering sustainable Main Street businesses. Strong Main Streets build strong communities and local economies.
Heart on Main Street began with the question, “What is our noble purpose?” Founder Patrick Keiser, then in the wholesale gift industry, saw a gap in long-term support for retailers facing challenges like slim margins, limited resources, and competition from big corporations. The mission was clear: to support the long-term success of Main Street retailers.
Independent retailers are the backbone of local economies, employing local workers and sourcing from local businesses. Yet, with only a 3–5% profit margin, they often struggle to adapt to changing economies. Since 2003, the U.S. has seen a 23% decline in independent retail—not from lack of will, but lack of resources. Heart on Main Street aims to reverse this trend.
Heart on Main Street is committed to equipping independent retailers with the tools they need to build sustainable, thriving businesses and preserve Main Street.
Education
Heart on Main Street’s education program offers monthly webinars and annual conferences to help retailers enhance their business skills and stay competitive. We also provide a mentorship program where experienced professionals guide newer retailers through the challenges of growing a successful business.
How We Help
Natural Disaster
Heart on Main Street’s natural disaster program provides financial assistance and resources to independent retailers impacted by disasters. We help these businesses rebuild and recover, ensuring their long-term sustainability and the vitality of their local communities.
Mentorship
Heart on Main Street’s mentorship program pairs award-winning retailers and industry experts with emerging businesses to provide valuable insights and guidance. This support helps new retailers navigate challenges, avoid common pitfalls, and accelerate their path to success.
Our Team
The Heart on Main Street team is a passionate group of professionals dedicated to supporting independent retailers. With expertise in retail, community building, and business development, we work together to empower Main Street businesses and help them thrive in today’s evolving economy.
Patrick Keiser
Executive Director
patrick.keiser@heartonmainstreet.org
Mellissa Hopkins
Marketing and Operations Director
mellissa.hopkins@heartonmainstreet.org